Great Yarmouth (), often called Yarmouth, is a seaside town and unparished area in, and the main administrative centre of, the Borough of Great Yarmouth in Norfolk, England; it straddles the River Yare and is located 20 miles (30 km) east of Norwich. A population of 38,693 in the 2011 Census made it Norfolk's third most populous. Its fishing industry, mainly for herring, shrank after the mid-20th century and has all but ended. North Sea oil from the 1960s supplied an oil-rig industry that services offshore natural gas rigs; more recently, offshore wind power and other renewable energy industries have ensued.

Yarmouth has been a resort since 1760 and a gateway from the Norfolk Broads to the North Sea. Holiday-making rose when a railway opened in 1844, bringing easier, cheaper access and some new settlement. Wellington Pier opened in 1854 and Britannia Pier in 1858. Through the 20th century, Yarmouth boomed as a resort, with a promenade, pubs, trams, fish-and-chip shops, theatres, the Pleasure Beach, the Sea Life Centre, the Hippodrome Circus, the Time and Tide Museum and a Victorian seaside Winter Garden in cast iron and glass.

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