Astoria (Amsterdam)

Amsterdam, Netherlands

Astoria (Amsterdam)

Astoria is a Jugendstil office building at Keizersgracht 174-176 in Amsterdam, built in 1904-1905 as the headquarters of the Eerste Hollandsche Levensverzekerings Bank insurance company. The building, at the intersection of the Keizersgracht and Leliegracht canals, served as the international headquarters of Greenpeace for 15 years. In 2001, it gained rijksmonument (national monument) status.

With six floors and a maximum height of 37 metres, the Astoria building was one of the first office towers in the Netherlands. The building was a design by H.H. Baanders and Gerrit van Arkel, two architects who designed many buildings in Amsterdam in a sobre version of Jugendstil which later came to be known as Nieuwe Kunst ("New Art").

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