Gstaad, Switzerland

Gstaad ( gə-S(H)TAHD, German: [kʃtaːt]) is a town in the German-speaking section of the Canton of Bern in southwestern Switzerland. It is part of the municipality of Saanen and is known as a major ski resort and a popular destination amongst high society and the international jet set. The winter campus of the Institut Le Rosey is located in Gstaad. Gstaad has a population of about 9,200 and is located 1,050 metres (3,445 feet) above sea level.

During the Middle Ages it was part of the district of Saanen (Gessenay) belonging to the Savoyard county of Gruyère. The town core developed at the fork in the trails into the Valais and Vaud. It had an inn, a warehouse for storing trade goods and oxen to help pull wagons over the alpine passes by the 13th-14th centuries. The St. Nicholas chapel was built in the town in 1402, while the murals are from the second half of the 15th century. The town was dominated by cattle farming and agriculture until the great fire of 1898. It was then rebuilt to support the growing tourism industry. The construction of the Montreux-Oberland Bernois railroad in 1905 and the construction of ski runs (the Ski Club of Saanen open in 1905 followed in 1907 by the Ski Club of Gstaad). The first ski school in Gstaad opened in 1923. The Eagle Ski Club opened in 1957, and was funded by Charles Greville, 7th Earl of Warwick. In a short time, there were more than 1,000 hotel beds in the region.