Jacksonville occupies one of the most coveted spots on the Atlantic coast. The city is in the Northeast Florida region, about 25 miles (40 km) south of the Georgia state line and about 340 miles (547 km) north of Miami. Set amongst abundant beaches and possessing an ideal subtropical climate, its crown jewel is the unique habitat and natural beauty of the St. Johns River. For this reason and more, "The River City" is a popular destination for vacationers looking for a laid-back Sunshine State escape.
Jacksonville is the largest city, by land area, in Florida in and the contiguous United States. It is the county seat of Duval County, with which the city government consolidated in 1968. That merger gave Jacksonville its great size and placed most of its larger metropolitan population within the city limits; with a population of 880,619, it is the most populous city in Florida, and the eleventh most populous in the United States. The surrounding Greater Jacksonville Metropolitan Area had a population of 1,345,596 in 2010.