The Rosy Wilde gallery was an artist-run project space, established in 2003 by British artist Stella Vine in a former butcher's shop below her house in east London, to showcase work by emerging artists. The gallery was not making money and Vine was expecting bailiffs, when one of her paintings of Diana, Princess of Wales, was bought by art collector Charles Saatchi to star in his New Blood show. This solved Vine's financial problems. The gallery was sold at auction in October 2004 and, in 2006, Vine opened a gallery of the same name in central London's Soho district. It closed some time later.