The city centre of Melbourne is the city's cultural, entertainment and financial heart. Locally called the Central Business District, the CBD, or simply "the City", it is where most international and interstate visitors spend the bulk of their time. Most must-see attractions sit within the city's grid-planned centre, as does much of the accommodation and nightlife.
The main visitor information centre is in Federation Square, right near the intersection of Swanston and Flinders Streets. There's another information centre near Cooks Cottage in Fitzroy Gardens, and a small information booth is in the Bourke Street Mall. Additionally, volunteer city ambassadors dressed in a distinctive red uniform are stationed along Swanston St to help tourists with enquiries and directions.