Polanco is an affluent neighborhood in the Miguel Hidalgo borough of Mexico City. Polanco is an upscale community, famed for its luxury shopping on Avenida Presidente Masaryk, the most expensive street in Mexico, as well as for the numerous prominent cultural institutions located within the neighborhood, such as the Museo Soumaya and the Colección Jumex. Polanco is often called the "Beverly Hills of Mexico", having one of the country's densest concentrations of luxury shopping, with the most upscale restaurants, high-net-worth individuals, upscale hotels, and diplomatic missions and embassies. It is one of the most desirable real estate markets in Latin America.
The colony takes its name from a river that crossed what is now the Avenue Campos Elisios (Champs Elysees), named in memory of the Spanish Jesuit Juan Alfonso de Polanco, a secretary of Ignatius of Loyola, whose relatives, members of the Polanco family, were members of board of the Kings of Spain in the 17th century and came to Mexico as officers of the Crown.
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