Apple Fifth Avenue is an Apple Store, a retail location of Apple Inc., in Midtown Manhattan, New York City. It is in the luxury shopping district of Fifth Avenue between 49th and 60th Streets, and opposite Manhattan's Grand Army Plaza. The store is considered one of several Apple flagship locations, and the pre-eminent store for Apple in New York City.
The store is on and beneath a public plaza by the General Motors Building, built in 1968. Its exposed exterior is a transparent 32 ft (9.8 m) cube in the middle of the plaza. The plaza is partly lined with benches and trees. The substantive interior, below ground, features a reflective steel spiral staircase and elevator, wooden tables with Apple products, and rooms and areas for specific Apple products.
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