Oliva (Valencian pronunciation: [oˈliva]) is a municipality in the comarca of La Safor in the Valencian Community, Spain. To its east lie 10 kilometres (6.2 miles) of coastline and beaches fronting the Mediterranean Sea, and eight kilometres to the north is Gandia.
The Passeig (promenade) runs through the centre of the town, and features a market each Friday. On the left side of the Marina beach is Kiko beach. The blue flagged beaches of Oliva stretch for 7 kilometres (4.3 miles); many contain sand dunes.
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