Rue de Rivoli (French pronunciation: [ʁy də ʁivɔli]; English: "Rivoli Street") is a street in central Paris, France. It is a commercial street whose shops include leading fashionable brands. It bears the name of Napoleon's early victory against the Austrian army, at the Battle of Rivoli, fought on 14–15 January 1797. The Rue de Rivoli is an example of a transitional compromise between an environment of prestigious monuments and aristocratic squares, and the results of modern town-planning by municipal authorities.
The new street that Napoleon Bonaparte pierced through the heart of Paris includes on one side the north wing of the Louvre Palace, (which Napoleon extended) and the Tuileries Gardens. Upon completion, it was the first time that a wide, well designed and aesthetically pleasing street bound the north wing of the Louvre Palace. Napoleon's original section of the street opened up eastward from the Place de la Concorde. Builders on the north side of the Place Louis XV, (as it then was named) between the Rue de Mondovi and Rue Saint-Florentin, had been constrained by letters patent in 1757 and 1758 to follow a single façade plan. The result was a pleasing uniformity, and Napoleon's planners extended a similar program, which resulted in the arcades and facades that extend for almost a mile along the street.
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