The Reno Arch is an iconic landmark in Reno, Nevada spanning Virginia Street at the intersection with Commercial Row. The current sign is the third version of the arch. It is owned and operated by the City of Reno. The original arch was built on October 23, 1926 to commemorate the completion of the Lincoln and Victory Highways. The current arch was installed on August 8, 1987, retrofitted with new lights on November 17, 2009 and had its design scheme revised to blue and silver on May 3, 2018. The arch is a prominent feature of downtown Reno and for most of its history has featured the city's motto, The Biggest Little City in the World.
The first Arch was built on October 23, 1926 to promote the Nevada Transcontinental Highway Exposition that ran from July 25 to August 1, 1927, which celebrated the completion of the Lincoln and Victory Highways. Through Nevada, these routes were built along the corridors of modern U.S. Route 50 and Interstate 80, respectively. After the exposition, the city council decided to keep the arch as a permanent downtown gateway. The council announced a contest to find a slogan to replace the exposition lettering on the arch. G. A. Burns of Sacramento won $100 for his slogan, "Reno, The Biggest Little City in the World." The slogan first appeared on the arch on June 25, 1929, along with an illuminated torch on both sides of the city name. In 1934, some residents complained about the new slogan and it was replaced with a green neon "RENO"; however, after the ensuing backlash over its removal, the slogan returned with new lettering as well as the removal of the torches. After being replaced in 1963, the original arch was moved to Idlewild Park for a few years, until the street it crossed at the park was widened. The arch was in storage for some years, but in 1994, the sign was reassembled for use in the movie Cobb. Since 1995, the sign has been located on Lake Street, just south of the Truckee River at (39.525718°N 119.809785°W / 39.525718; -119.809785).
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Parijat Roy | Dec 27, 2017
The arch looks nice at night; quite photogenic. If you do not wish to go Vegas, then Reno is your place but if you already visited Vegas, you may not like the casinos in there. It is a good place to have an overnight halt, as we did while traveling to black rock desert. Some prominent hotel and casinos like hard rock, circus circus, Harrah's etc are all there. It is a cheap alternative to Vegas but still younger in nature, may require some more years to be stronger like Vegas.
Ernie Lopez | Feb 25, 2018
You can't visit Reno without a photo opportunity at the famous Reno Arch. We were here for the great New Year's fireworks show.
Cris Brintnall | Jan 23, 2018
The only thing Reno is more famous for than gambling and divorce. Come hang out, people watch, look at the nearby murals and get some fresh air. Check out the Sister Act plaque and feel VERY jealous your town doesn’t have one.
Richard Martinez | Jan 30, 2018
Reno always have Reno arch lighting is always BEAUTIFUL. We do like Reno arch looking beautiful at night time. Reno is beautiful.
Clark Adi | Mar 1, 2018
Nice place. Prepare to meet some homeless bums along the way!
West Gill | Apr 14, 2018
This is a staple of Reno, especially if you're vacationing. This was the first place I kissed a stranger at midnight on new years. I've seen the most amazing snow ball fight in history here. In times of celebration it's an amazing place to gather. I give it for stars because it's not the original arch and the original is almost always better!
Angus MacGregor | Mar 23, 2018
The Reno Arch is an iconic landmark in Reno, Nevada spanning Virginia Street at the intersection with Commercial Row. The current arch is the third installed at this location. The original arch was built in 1926 to commemorate the completion of the Lincoln and Victory Highways. The current arch was installed in 1987 and retrofitted with new lights in 2009. The arch is a prominent feature of downtown Reno, and for most of its history has featured the city's motto, The Biggest Little City in the World. But how many of you know who the sign was named after ? ? ? ? And why ? ? ? ?
Lily Knat | Mar 17, 2018
The Reno Arch has always looked so beautiful at night, but once you take a closer look at the shops around it sometimes you get the feeling that it's a really shady area. However, downtown is a pretty place to walk and it is definitely something that just feels unforgettable
Kevin Brunet | May 6, 2018
The one, the only, the icon of The Biggest Little City. I'm positive on the color change to a nice blue.
B FPV | May 8, 2018
Stunning and iconic must-see sight in the middle of Reno. If you are in the Reno area, make sure to drive through the Reno Arch and take pictures. Went here during a Gumball3000 rally once and came back afterwards.
Taylor James | May 23, 2018
This is my home town & I love going to the Arch & taking pics but the homeless population has gotten out of hand & they all stand near the arch asking for money. But if you can look past that, it's a great spot for a pic of yourself & the family. Also you'll get to see the Arch's Facelift it got a few months ago
Melodie Bolby | Jun 2, 2018
We love going downtown,during all the different festivals that we have almost all year long, from Fine looking Motorcycles,to Antique Cars, BBQ's,~~ Contest and so much more, So Come to Reno and enjoy So much😎
Alexxa Goodenough | Jun 7, 2018
It's a cool thing if you've never been you should check it out and take a picture.
Benny Louie | Jul 3, 2018
Nostalgic picture taking spot that’s very popular amongst tourist and a big part of Downtown Reno’s history. A lot of big Reno events that take place in the downtown area always take place right beneath the arch as well. Don’t get this confused as to the picture taking spot in Las Vegas NV where there is an island and safe place to stand. Here in Reno you must be very careful as to you are standing in the middle of Virginia Street with oncoming cars in both directions. The only time they close the street down in both directions is when there’s a big event going on downtown.
Angith Menon | Jun 24, 2018
The ultimate alternative to Las Vegas with all the same fun plus the legal permission to fulfill all your sexual desires, fantasies, fetishes in any arrangement you wish. It is just the place you'd love to spend all your money. Good or bad way is your sole decision. But this place can offer everything beyond your imagination.
Alejandro Fernandez | Aug 14, 2018
Hot August Nights in Reno is still a big hit. This year's fires in California were definitely noticeable with the smoke. The casinos could definitely use a coat of paint. Now that the University of Nevada, Reno is just down the street and will be in constant building and expanding for several years, I do hope this historic city gets revitalized. Amtrak stops here and several tour and church groups. Away from the casinos, about a mile, one can find similar availabilities as any city, fast food, car repair, banks, the usual.
Michael Gordon | Aug 4, 2018
I’ve never been to Reno before, but was given the opportunity due a cancellation elsewhere. The sign in all its neon glory is amazing and worth a visit. The only reason I never gave it 5 stars as the area it is in is a little run down. Now I was never bothered by any homeless people, never felt unsafe...but you can see that some people are clearly struggling. Please don’t let this put you off, even if you drive underneath it.
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