Rovaniemi, on the Arctic Circle, is the capital and main commercial centre of Lapland, Finland's northernmost province. The city is a highly popular tourist destination and is considered to be the official home town of Santa Claus.
Rovaniemi is a transport and tourist hub for Finnish Lapland. Sitting on the Arctic Circle does not harm the latter role, and Joulupukki, presenting himself as Santa Claus to foreigners, has understood that this is the place to meet people. Tourist businesses have also flocked here. Easily reachable, Rovaniemi still has rivers, a fell, mires, vast forests, Midnight Sun and Northern Lights: much of what Lapland means to most people.
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