Samoeng (สะเมิง) is in Chiang Mai Province, about 50 km west-northwest of Chiang Mai. Its claims to fame are its strawberries, for which it is justly acclaimed, and the so-called Samoeng Loop, a 100-km circuit through the mountains from Chiang Mai, well-known to both bicycling and motorcycling aficionados. The town is about as Thai as possible, with only the occasional Westerner in sight.
Samoeng is a small farming community of perhaps 5,000 inhabitants. It lies in a lovely valley with the valley floor at an elevation of about 550 m.