Firá (Greek: Φηρά, pronounced [fi.'ra]) is the modern capital of the Greek Aegean island of Santorini. A traditional settlement, "Firá" derives its name from an alternative pronunciation of "Thíra", the ancient name of the island itself.
it easy to find a reasonable price food at Fira compare to Oia.
Beautiful square and even better view of the water and cliffs
Lots of tourists, motor rentals, restaurants, shops. Cliffs with houses on etc.
Awesome place to visit!
Wonderful view of Caldera.