Super Brand Mall is a major Shanghainese shopping center. Set in the prime location of Lujiazui Finance and Trade Zone, Super Brand Mall has views of Shanghai's famous Bund. As a large scale, international urban family-oriented entertainment and shopping center developed by Shanghai Kinghill Limited, a subsidiary of the Chai Tai Group of Thailand, Super Brand Mall has 13 floors, with a total gross floor area of app. 250,000 m2 (2,700,000 sq ft). The mall has received ISO9001 certification since 2004.