Tulum (sometimes Tulum Pueblo, pronounced [tuˈlum ˈpweβlo]) is the largest community in the municipality of Tulum, Quintana Roo, Mexico. It is located on the Caribbean coast of the state, near the site of the archaeological ruins of Tulum. The community had a 2010 census population of 18,233 inhabitants. It is also the setting for Raymond Avery Bartlett's 2015 novel, Sunsets of Tulum.
As recently as the early 1990s Tulum Pueblo was a quiet village 2 km (1.5 mi) from the archaeological site, and tourism outside of the ruins was limited to a few small shops and simple cabanas on the beach. As of the 2010 census, population of Tulum Pueblo has grown to 18,233 permanent inhabitants with the addition of a number of residential developments in the jungle areas nearest Tulum's downtown. With the increase in tourism, vacation rentals, small hotels and hostels, as well as restaurants and bars populate the town. Grocery stores, boutiques, bicycle rentals, gyms, tour operators, banks, ATMs, internet cafes, and various other commercial stores are available in Tulum Pueblo. Spanish Language Schools are popular in Tulum, including Meztli Spanish Language School and Jardin Espanol.