Ubud, a town in central Bali of around 75,000 people (2020), is far removed from the nightlife bikini scene in Kuta, and is regarded as the cultural centre of Bali. It is famous as an arts and crafts hub, and much of the town and nearby villages seems to consist of artists' workshops and galleries. There are some remarkable architectural and other sights to be found, and a general feeling of well being to be enjoyed, all thanks to the spirit, surroundings, and climate of the place.
While Ubud seems to outsiders like one small town, it is in fact fourteen villages, each run by its own banjar (village committee). Ubud has grown rapidly, and some central parts are creaking under the strain of coping with the number of visitors. That said, most development is sympathetic to the zeitgeist, if not designed specifically in the local style. Growth continues apace, but there are still terraced rice fields along the rivers, and away from the town centre, regular, quiet village life carries on relatively undisturbed.